Prepared by Shane Wilson · Prosper Donkey

Cool Pool People — Website Concepts

Hey Chancy — glad Chap made the connection. I put together three directions for what a new CPP site could look like. Option 1 is my personal recommendation — a full rebrand that I think really matches the level of service you all actually deliver. Options 2 and 3 are solid alternatives if you'd rather keep it closer to your current look, just sharper. Each one below is a real, working website — click or tap anywhere on it to open it and scroll through. Hit back to return here and compare.

— Shane · hello@prosperdonkey.com

★ My recommendation

coolpoolpeople.com — Option 1: Still Water

Option 1 — Full Rebrand

Editorial · Premium · White-Glove

Option 1 — "Still Water" Full brand overhaul

This is the one I'd go with. A complete rebrand that builds a real identity around what makes CPP special — the selectivity, the consistency, the white-glove standard. New logo ("The Drop"), editorial typography, a calm water-toned palette, and copy that says everything your current site doesn't.

New brand identity — "The Drop" logo mark + full color system
Editorial serif headlines (feels like a premium service, not a commodity)
Sticky nav, scroll animations, rotating testimonials
"We say no a lot" positioning baked into the design
Team section, service area map, full services breakdown
Photo placeholders throughout — drop in real shots when ready

👆 Click to open this website →

Or, if you'd prefer something closer to your current look

coolpoolpeople.com — Option 2

Option 2

Your Pool, Crystal Clear.
Every Single Week.

Clean · Professional · Trustworthy

Option 2 — Clean & Modern

Same navy-and-blue feel you probably already associate with a pool company — just done well. Sharp, professional, and stat-forward.

Strong hero with proof stats
Services detail + "Why Us" section
How it works + reviews + contact form

👆 Click to open this website →

coolpoolpeople.com — Option 3

Option 3

Your Pool Should Be Fun,
Not a Full-Time Job.

Friendly · Warm · Neighborhood Feel

Option 3 — Friendly & Fun

Bright teal and sunshine yellow, warm copy, neighborhood feel. Great for word-of-mouth and first-time visitors finding you on Google.

Personality-driven, approachable copy
Masonry review layout + neighborhood badges
"Why Us" proof cards + promise chips

👆 Click to open this website →