Prepared by Shane Wilson · Prosper Donkey

Cool Pool People — Website Concepts

Hey Chancy — Small world moment: a couple of my buddies were over at my place recently doing some work on my backyard arbor, and Chap happened to be out servicing my pool at the same time. They got to talking, and somehow the topic of a new website for Cool Pool People came up. When I heard, I figured — I actually do this for a living. So I put together a few concepts on my own time to show you what a new site could look like. No pressure at all, just wanted to give you something real to look at rather than talk in the abstract. I built three directions. The first one is the one I'd personally recommend — it's a full brand refresh that positions CPP as the premium, white-glove service you already are. The other two are solid options if you'd rather keep it closer to what you have today, just cleaner and sharper. Take a look and let me know what you think. Happy to jump on a call or answer any questions.

— Shane  ·  shaneraywilson@gmail.com

★ My recommendation

Option A — Full Rebrand
Recommended
Enjoy your pool.
We'll handle the rest.
Editorial · Premium · White-Glove
Option A — "Still Water"  Full brand overhaul

This is the one I'd go with. A complete rebrand that builds a real identity around what makes CPP special — the selectivity, the consistency, the white-glove standard. New logo ("The Drop"), editorial typography, a calm water-toned palette, and copy that says everything your current site doesn't.

  • New brand identity — "The Drop" logo mark + full color system
  • Editorial serif headlines (feels like a premium service, not a commodity)
  • Sticky nav, scroll animations, rotating testimonials
  • "We say no a lot" positioning baked into the design
  • Team section, service area map, full services breakdown
  • Photo placeholders throughout — drop in real shots when ready
Explore Option A — Still Water →
Or, if you'd prefer something closer to your current look
Option B
Your Pool, Crystal Clear.
Every Single Week.
Clean · Professional · Trustworthy
Option B — Clean & Modern

Same navy-and-blue feel you probably already associate with a pool company — just done well. Sharp, professional, and stat-forward.

  • Strong hero with proof stats
  • Services detail + "Why Us" section
  • How it works + reviews + contact form
View Option B →
Option C
Your Pool Should Be Fun,
Not a Full-Time Job.
Friendly · Warm · Neighborhood Feel
Option C — Friendly & Fun

Bright teal and sunshine yellow, warm copy, neighborhood feel. Great for word-of-mouth and first-time visitors finding you on Google.

  • Personality-driven, approachable copy
  • Masonry review layout + neighborhood badges
  • "Why Us" proof cards + promise chips
View Option C →

All three are fully built and mobile-ready — not mockups, actual working websites.
Questions or want to talk through any of it? shaneraywilson@gmail.com · (469) 535-7665